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Tuesday, October 31, 2023

Media Man Network Blog: News

Media Man Network Blog  


U.S. Gambling Regulations in 2023







Gambling in the U.S. is worth millions of dollars every year, but things aren't always so cut and dry. Each state has autonomy over its own gambling regulations and can decide which in-person and online betting markets are permitted.


With regular changes to bills taking place, it can be challenging to know which states permit what gambling activities (sports betting, poker, online casinos).  Even those states that only allow sports wagering, the rules vary.  Illinois, Virginia, New York do not allow betting on in-state schools, Oregon does not allow any mobile gambling on college sports.  States like Iowa and Massachusetts prohibit use of a credit card for opening a betting account.  And then there's Nevada.  The Silver State requires individuals to register in-person (not remotely).


The legality of online gambling markets in the U.S. is determined by individual states, most of which must amend their current state laws.  There are some exceptions such as New Mexico.  The Land of Enchantment allowed a few retail sportsbooks to operate on tribal lands without any type of legislative considerations.


The federal government has not immersed itself in gambling regulations in America since the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act in May of 2018. Instead, the sausage making all occurs at the state level (just not New Mexico) where lawmakers must find a way to get a final version of a bill through both the state house and senate.  Once legislation passes through both chambers, it's up to the governor to sign off or veto.  In 2020, Maine Gov. Janet Mills opted to veto a sports gambling bill that landed on her desk.  The Maine senate would go on to override Mills veto.  Only now is that state in the process of approving operators, three years later.  It's not always a pretty process.


All states apply tax rates on betting activities with taxes typically varying between 10% and 20%, but much higher in some states.  Case in point, Pennsylvania is over 30%.  New York flirts with the 50% mark. License applications and renewals are another way that states benefit financially from gambling operations.


Online gambling has enjoyed a surge in popularity due to the popularity of mobile devices such as smartphones and tablets. This provides users with a convenient way to place bets from the comfort of their own home or on the move.


Online gambling is typically split into a variety of markets that include online casinos, sports betting, horse racing, fantasy sports betting, lottery, and poker.


At present, online sports betting is legal in Arizona, Colorado, Delaware, Illinois, Iowa, Louisiana, Maryland, Michigan, Nevada, New Hampshire, New Jersey, Oregon, Pennsylvania, Rhode Island, Virginia, Washington DC, and West Virginia.  It is estimated that over $180 billion has been wagered legally on sports betting in the U.S. and many states are interested in the possibility of tapping into this revenue stream.


This week, the Supreme Court rejected a challenge to Florida Governor Ron DeSantis’ multi billion agreement with the Seminoles to offer online sports betting in Florida.  And while it may appear the sky is the limit for the Seminoles to launch their Hard Rock sportsbook, various court challenges remain.  Clarity is not anticipated before the next Super Bowl.  Florida makes up the top three most populous U.S. states, none of which currently offer sports wagering.  Texas and California are the other two.  on October 27 it was announced that the most populated state, California, will once again feature two ballot initiatives asking voters to determine the fate of sports betting in 2024.  The last effort failed miserably.


Even in states that have yet to regulate sports gambling, there are ways for consumers to legally place wagers. Offshore betting is not covered by regulations, meaning citizens can sign up and play with operators from based outside the U.S.  Some offshore sportsbooks have opted not to accept new customers from New Jersey and Nevada.


Because offshore books are not regulated by any state, players are not afforded the same protection as those granted a license.  Offshore sportsbooks do tend to be far more established however.  That's resulted in a stellar reputation built over time.  Some of the best options for 2023 provide players with great incentives, state-of-the-art software, and high-security levels, and are licensed by reputable authorities overseas, like the CuraƧao Gaming Control Board.


When it comes to state regulated sports betting, the tribes do have significant influence over gaming in several states including Connecticut, California, Florida, Wisconsin, Minnesota and New Mexico.  This is both a blessing and a curse.   


Native American tribes are permitted to operate casinos on tribal land. These permissions are based on the 1988 Indian Gaming Regulatory Act, which created a framework based on set conditions.


Conditions include gaming compacts with the state and a license being granted by the NIGC (National Indian Gaming Commission).  But conflicts are common.  We're seeing this in Florida where the Seminoles are influential but not the only game in town, so to speak.   Connecticut's Mohegan and Mashantucket Pequot tribes, on the other hand, were met with little resistance in their quest to oversee the mobile and retail sports betting market.  California can't get over the finish line as a result of in-fighting among tribes.  For the better part of a decade efforts to legalize online poker fell apart courtesy of differing tribal agendas.


During 2023, there were bills either newly proposed or rehashed across the country looking to regulate sports wagering.  Lawmakers in Kentucky and North Carolina were ultimately able to take a victory lap.  Georgia?  Better luck next time.


Until now, there's been little effort to push for online gaming and/or poker legislation.  That seems to be changing.


Indiana launched an attempt to legalize iGaming under HB1536 with a proposed 20% tax rate that would see money going directly to services to support gamblers. This attempt failed in February and will have to wait until 2024 for another attempt.


Iowa's HSB227 to legalize online casinos isn't being considered while Illinois' HB2239, SB1656, and HB2320 to create an internet gaming act saw proposals of 12% and 15% tax rates, but there has been little movement. Illinois is relatively unique in offering biennial legislative sessions, which means the proposal will stay active until 2024.


There were high hopes for New York's attempts to legalize online casinos in 2023 under bills A1380 and A3634. The state has the potential to be one of the highest-grossing gambling states because of its population (4th largest in the nation), but support appears to have slowed down after the legalization of sports betting on the NFL, NBA and others bringing in massive revenues since 2022. New York is also considering retail casino applications at present.  With this in mind, iGaming will have to take a back seat for now.  There is a real possibility in 2025 following the election year.


Rhode Island surprised a lot of people by agreeing to SB948, which will legalize online casino gaming. Regulatory framework and licensing are still to be decided, but this is just a formality. 


Maryland missed the 2023 deadline to pass iGaming legislation to compliment the already approved sports betting market. Bill number SB267 will face a referendum so campaigners will be pushing for support if it gets the nod for 2024.


Maine's LD1777 proposal to legalize online casinos based on the current tribal agreement over online sports betting hasn't moved quickly (we mentioned the three year lag period for sports betting above).


Betting laws in the U.S. will continue to change to accommodate different betting markets. States are seeing significant revenue streams from allowing legalized betting, and many others are eager to explore these options.


Assurances that a percentage of gaming revenues will go towards programs to help problem gamblers along with other social programs will appease some detractors for sure.


States that have zero forms of gambling like Utah and Hawaii may never see mobile sports betting or iGaming in our lifetimes.  Georgia, South Carolina and Texas are not the most gambling-friendly states in the nation but, nevertheless, there are those at least trying to make an effort.  Anything is possible.  Just look at Tennessee.  This is a state that has no casinos yet embraced mobile sports betting with open arms not too long after the 2018 SCOTUS decision.


(Gambling911)


Casino News


Man faces Perth court charged with woman’s murder at Crown hotel



A man has faced court charged with murdering a woman in a hotel room at Crown Towers Perth.


A man charged with murdering a family law barrister at a Perth hotel has faced court wearing a white forensic jumpsuit.


The body of 34-year-old Alice Rose McShera was found at Crown Towers Perth in Burswood on Monday morning.


Cameron John Pearson, 42, was also found at the scene with allegedly self-inflicted wounds and was treated in hospital.


Homicide squad detectives charged the Bibra Lake man with murder overnight.


Pearson, represented by solicitor Reid Hogan, briefly faced Perth Magistrates Court on Tuesday morning wearing a forensic jumpsuit and was unshaven.


Magistrate Stephen Butcher remanded Pearson in custody to face Stirling Gardens Magistrates Court on November 22.


Ms McShera was based at the Murray Chambers in Perth.


Her profile said she was “an experienced advocate who appears and advises as counsel in all family law and restraining orders matters”.


Before commencing practice as an independent barrister, Ms McShera practised as a senior associate in a boutique family law firm and, prior to that, was a legal associate to a WA Family Court judge for four years.


She obtained her Master of Laws from the Australian National University in 2015 and was a member of the Family Law Practitioners Association of Western Australia and the Law Society of Western Australia.


Outside court, supporters of the victim, who are believed to be family members, declined to comment to the waiting media.


Emergency services were called to the hotel about 11.10am on Monday after reports a woman was found dead inside a room.


St John Ambulance paramedics treated Ms McShera at the scene but she could not be saved.


Police said Pearson had sustained “serious self-inflicted injuries”.


A spokesperson for Crown Resorts issued a brief statement following the woman’s death.


“We can confirm police responded to an incident at Crown Towers Perth earlier today,” the statement read.


“Our team are assisting WA Police with their investigation, and we are supporting our team members.


“Any further inquiries should be directed to WA Police.”


The $650m Crown Towers in Perth, which includes 500 guest rooms and villas, was opened in 2016.


Anyone with information is asked to contact Crime Stoppers.


Anti-domestic violence organisation White Ribbon Australia said Ms McShera was the 43rd woman to die this year due to alleged violence.


“We’re faced with a shocking reality that should make all of us feel equal parts outrage and sadness — on average, one woman is allegedly murdered every nine days in Australia,” chief executive Melissa Perry said in a statement.


“As a society we cannot be so numbed and desensitised that we view family and domestic violence and the resulting deaths as just another statistic.“


Ms Perry said the time for silence and indifference had passed.


“As a nation, we need to be doing more to change this unacceptable set of statistics,“ she said.


“We also need to recognise that this won’t happen without greater investment across all areas of the family domestic violence and abuse sector.


“This includes primary prevention strategies and education campaigns to stop violence before it starts, behaviour change programs for men who have chosen to use violence, and victim-survivor support services.”






007 News

James Bond producer Barbara Broccoli admits she hasn’t started working on next instalment


The producer admitted in an interview with The Guardian that there is "a big road ahead", before the iconic British spy is "reinvented for the next chapter" following the end of Daniel Craig's run in 2021's No Time to Die. Broccoli explained her team "haven't even begun" the process of modernising the franchise, which they believe is necessary whenever a new actor takes over the role. When Craig signed up for Bond with 2006's Casino Royale, the producers "wanted to focus on what a 21st-century hero would look like"



James Bond 007 News


California man prepares to sell nearly 60-year James Bond memorabilia collection for $1 million


Collection includes over 30,000 items — posters, books, magazines and much more


A retired California schoolteacher is ready to cash in his collection of all things James Bond-related. 


Steve Oxenrider has a collection of over 30,000 items related to the Bond phenomenon, with some items dating back to the early 1960s when the series was first released. 


The San Francisco resident has shipped half his items so far to Ewbank’s Auction House in Woking, Surrey, England, ahead of the auction.


Due to the large number of collectibles, Ewbank’s will auction off Oxenrider's collection in two parts — with the first half of the miscellany going live in November.


Some of the items included in the auction include original posters for "Dr. No," valued at over $15,000, and a signed "Thunderball" gala charity premiere brochure from 1965, which is expected to sell for over $1,000.  


Although Oxenrider has over 30,000 items of memorabilia, he told Ewbank's that he still wishes he had call sheets from the earlier films in his possession. 


"They provide an intriguing insight into the production of a film," he said.


Oxenrider said the first items he acquired were James Bond trading cards in 1965.


These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.


The two-day auction for the first half of the collection will begin on Nov. 16.


It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024. 


Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."


"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said. 


Oxenrider said the first items he acquired were James Bond trading cards in 1965.


These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.


The two-day auction for the first half of the collection will begin on Nov. 16.


It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024. 


Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."


"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said. 


The sheer breadth and depth of the collection is breathtaking and a tribute to the dedication and perspicacity of Steve Oxenrider — the ultimate collector of 007 material."


For those looking to grow their own memorabilia collection, Oxenrider said that doing your own research is key. 


"Do research on auction websites to see what’s available and price estimates," he said.


"Limit what you’re looking for and how much you want to invest."


The collector recommended getting in touch with trusted establishments that might be interested in selling or trading material.  


James Bond, also referred to as "Agent 007," was a fictional character introduced in "Casino Royale" in 1953 as a British Secret Intelligence Service agent, according to Britannica. 


Bond was the product of British novelist Ian Fleming — who featured the character in 12 novels after "Casino Royale" and film adaptations, as Britannica also noted.


Some actors known for playing the role of Bond include Sean Connery, Pierce Brosnan and Daniel Craig. 


For more information on how to bid for the Bond memorabilia, visit Ewbank’s Auctions.


Fox News Digital reached out to Ewbank's for further comment.


(FOX)


Content News Media







SEO News


Search News Media News

Content News Media


Ways to find unique content ideas from real-life insights


Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.


Marketers often work at a distance from frontline operations.


We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.


We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. 


How, then, can you:


Know what to write about?

Insert meaningful insights into your landing pages or ad creative?

Effectively persuade your target audience that you are the clear choice over your competitors? 

Digging new wells to find new content

One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources. 


Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information. 


The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information. 


For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have. 


Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely. 


Here are a few ways to dig new wells to find new content. 


1. Source content from employees

The single greatest source of content is from front-line employees. Depending on your business, you might have: 


Salespeople

Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.

Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.

Customer service representatives (CSRs)

As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.

If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site. 

Those doing the work

Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.

By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.

Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail. 

Example of sourcing content from employees

I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.


In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation. 


He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.


For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions. 


When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions. 



2. Source content from current customers

Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process. 


If possible, make it a habit to regularly interview some of your current customers. Ask them questions about: 


Their pain points. 


How they researched options.

What mattered and didn’t matter to them as they made a decision.

You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts. 


Example of sourcing content from current customers

A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers. 


As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked. 


These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams. 


Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content. 



3. Source content from past customers


Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.


Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service. 


Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed. 


Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers. 


Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.


You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts. 


Example of sourcing content from past customers

One time, I was reading reviews for a new client in the home service industry.


A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam. 


One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.


When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler. 


4. Source content from competitors 

A surprising source of content ideas can come from your competitors.


As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts,  what can you learn from reading the reviews of your competitors? A lot!


Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.


These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting. 


Example of sourcing content from competitors

While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:


A lack of communication. 

Misunderstandings about the delivery and installation process. 

I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system. 


On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked. 


Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers. 


Dig deeper: Competitor content analysis: Here’s what you can learn


Start creating new content today

To create content that no one is creating, you need to get different sources no one else can get.


Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.


Gain valuable insights to tell your unique story and stand out.

Sunday, October 29, 2023

Media Man Network Blog: News

Media Man Network

PR, SEO and SEM News

Human and A.I elements








PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man


Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.


Summaey, Key Points and Keywords


Digital technology has transformed how brands connect with their audiences.

To connect successfully, brands need to take an integrated approach.

Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.


When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?


Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.



Understanding the relationship of PR and SEO in digital marketing


The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.


SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."


Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.


The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.


Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.


Backlinks


Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.


Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.


In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.


Keyword research


You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.


To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.


Integrating SEO and content marketing


So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.


The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.


Monitoring and measuring performance


Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.


Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.


Best practices


Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.


Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.


Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.






News

SEO Tips For A Small Business


In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.


Optimize Your Website’s On-Page Elements


One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:


a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.


b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.


c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.


d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.


e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.


Create High-Quality, Relevant Content


Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:


a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.


b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.


c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.


d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.


e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.


Mobile Optimization


With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.


Claim and Optimize Your Google My Business Listing


Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:


a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.


b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.


c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.


d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.


Build Quality Backlinks


Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:


a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.


b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.


c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.


d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.


Conclusion

SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.



Local SEO






In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.


The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.


We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.


Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.


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Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!





Media Man Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as casino news, casino games, casino innovational, mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).






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20 Best Digital Marketing Agencies


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digitaluncovered.com › best-digital-marketing20 Best Digital Marketing Agencies in Sydneydigitaluncovered.com › best-digital-marketing CachedPerth SEO Studio. Perth SEO Studio one of Australia’s top digital marketing agencies is based in Sydney and specializes in helping businesses enhance their online presence and achieve higher rankings in organic search results. Wonderful Digital. Wonderful Digital is an award-winning digital marketing agency based in Sydney Australia. With their extensive range of services including SEO PPC social media marketing and website design they have established themselves as one of Australia’s best digital marketing agencies. Humaan. Humaan is a reputable digital marketing agency based in Sydney Australia. With a team of experienced professionals Humaan offers many services including website design and development SEO social media marketing and content creation. Due North. Due North is a renowned digital marketing agency based in Sydney Australia. Their extensive services encompass SEO PPC advertising social media management and content marketing.


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Readers and online entrepreneurs, that's the SEO News for the day. Tell them Media Man sent you.


Good web surfing and wrestling with the web across the The Internet Matrix Of Things.


By Media Man with some modest assist from A.I!  Bard, xAI, Bing et al. Man over machine!






Monday, October 23, 2023

Media Man Network Blog: News

Media Man Network Blog


Media’s $100b man says the ad market has room to grow - October 2023




Christian Juhl sits atop a $100 billion-a-year budget and is one of the world’s most powerful media executives.


As the global boss of GroupM, the biggest advertising buying group in the world, he oversees the combined spending power for thousands of brands, including Ford, Colgate-Palmolive, Google, NestlƩ, Unilever, Mars and Coca-Cola.


GroupM uses that scale to buy media space and sell it back to its clients. Each year, according to the best independent estimates, GroupM spends almost $US64 billion ($101 billion) of its clients’ money on ads.


At that level, a media executive can talk in sweeping, market-wide statements. Wars in the Middle East and Ukraine, clear inflationary pressures, an unsteady future for commercial real estate, and higher interest rates will have tremendous impact on advertising and media markets. It just hasn’t been fully felt yet, Mr Juhl said.


Locally, the ad industry accounts for $53 billion, or 2.1 per cent of GDP, new research released on Friday found. GroupM predicted advertising revenue – how much the world’s advertisers spend – will grow 5.9 per cent in 2023 and 6 per cent in 2024.


“I certainly see all of those unknowns out there, that makes you careful about the future,” Mr Juhl said.


“But generally, I think it’s been a pretty resilient marketplace. We’ve still been able to provide growth for our clients during that time period. I’m still cautiously optimistic we can find ways of growth through this.”


Advertising is going through a resurgence, he said. Rolling lockdowns and forced isolation during COVID-19 drove huge adoption of digital channels. Meta burned billions of dollars on a metaverse then launched a Twitter clone called Threads, TikTok kept growing at breakneck speed, and Netflix, Amazon Prime Video and Disney+ have all started adding advertising-subsidised tiers to their platforms.


“Advertising has always been a really important part of the economy. It was more surprising when you had [Netflix executives] Reed Hastings or Ted Sarandos saying, ‘We’ll never take advertising on Netflix’,” Mr Juhl said.


“How do you have such large valuable audiences and not open it up in a meaningful way to brands? [Now] there’s probably more inventory available than there’s been in a long time.”


The days of the massive, culture-defining 30- or 60-second ad spot are fading, Mr Juhl said, despite the drawcards of the Super Bowl and the Olympics. “But, largely, viewership on those has been on the decline for some time,” he said.


Likewise, the resurgence of advertising is happening while tech and media companies slash costs. That’s an inevitable correction, he said.


“There’s been so much stimulus put into the market, and there’s been so much growth post COVID, that there’s a natural time right now where I think a lot of companies are just [thinking], ‘Should we slow down?’ So I think that’s more of a natural cycle than sort of ‘Hey, let’s panic and run for the hills,’” Mr Juhl said.


“You have to look at that in the grand scheme of things. We’re still looking at a massive growth mountain over the last four years.”


The true impact of rapid interest rate rises is yet to be fully felt, he said. At some point, that will severely hit consumer spending. But Mr Juhl is upbeat about the future. Government interventions to rescue businesses like Silicon Valley Bank should give some confidence to the market.


“I wouldn’t underestimate governments changing positions quickly in face of all this uncertainty to provide security for those that have been over-extended,” he said. “What happened? They bailed them out. There’s reason to still be optimistic.”





UFC


KHAMZAT CHIMAEV: SMASH EVERYONE AND GET ALL THE BELTS


UFC Superstar Khamzat Chimaev’s Desire To Crush The Best In The World Continues As He Faces Former Welterweight Champion At UFC 294: Makhachev vs Volkanovski 2


Nothing was going to stop Khamzat Chimaev from fighting at UFC 294: Makhachev vs Volkanovski 2. After more than a year on the sidelines, “Borz” didn’t care who he faced or at what weight class – he just wants to fight, and he made that clear by accepting Kamaru Usman at middleweight after his bout with Paulo Costa fell through just over a week ago.


The 29-year-old superstar told reporters in Abu Dhabi at UFC 294 media day that the whole process of switching from fighting Costa to fighting Usman was a simple one.


“My manager called me to fight Usman and I said ‘OK, let’s go’,” Chimaev said. “For me, it doesn’t matter.”


When it became clear that Costa was going to have to pull out of their middleweight bout due to an infection in his elbow, Chimaev couldn’t help but feel desperate for a fight. He wrote a message to UFC CEO Dana White begging for a fight with anyone. Ranked, unranked, veteran, or newcomer.


“I wrote Dana White and I said, ‘Brother, give me someone, I need to fight,’” Chimaev recalled. “But then my manager called so I deleted the message.”


Once the fight was announced, many fans were thrilled to find out Chimaev was going to fight Usman in a matchup between the former welterweight champion and one of the division’s top contenders.


But Chimaev moved up to middleweight following a weight miss at UFC 279 and that’s how the fight with Costa came about. Now it’s Usman, and Chimaev is just as excited as the fans to finally showcase what he can do against “The Nigerian Nightmare”.


“Since day one when I get to the UFC, everyone spoke about Khamzat and Usman and our wrestling skills and our striking – all of these things. He’s an old version, I’m new. Like iPhones come out - he’s like iPhone 5 and I’m like iPhone Pro,” Chimaev joked. “If there is gold there, of course he’s going to cut the weight, but he couldn’t take the belt so that’s why he asked [to step in]. I’m Khamzat Chimaev. That’s why he comes up to fight to fight me. The guy comes for money, and the money fight is me.”


Chimaev knows that the public applauds Usman’s decision to step in, and while that’s well deserved, he also knows that coming in on short notice could potentially give Usman the ability to point to his lack of preparation if he were to lose.


“The guy comes just to make money,” Chimaev said. “Of course, he comes to win, everyone comes to the fight to win, but he has all the excuses.”


A win over Usman – and a dominant one like we’ve grown accustomed to seeing from Chimaev – would certainly skyrocket him to the top of the list for title fights at both welterweight and middleweight.


Chimaev believes his UFC career is just getting started. He’s planning on being at the top for the next ten years.


He’s confident that he’ll end up facing Costa at some point and he also has his sights on fighting with Israel Adesanya, battling middleweight champion Sean Strickland, and competing with welterweight champion Leon Edwards.


And that’s exactly what Chimaev wants. He wants to face the best in the world and beat the best in the world in a way that no one has ever seen before. If he can do that, he isn’t concerned with how long it takes him to get to a title shot.


He knows that getting belts and records is inevitable.


“I want to fight the best guys. It’s not fun to watch if I’m going to smash somebody that nobody knows. It’s not going to make UFC any money,” Chimaev said. “I’m not after just the title; I’m after all the heads in the UFC. Smash somebody, make money and be happy.


“If I smash everyone, finish everyone, they have to give me all belts.”





UFC


Dana White Announces UFC 294 Co-Main Event


KAMARU USMAN TO FACE KHAMZAT CHIMAEV IN UFC 294 CO-MAIN EVENT


Former Welterweight Champion Replaces Paulo Costa At UFC 294; Faces Rising Star Chimaev



The UFC 294 card continued it evolution Wednesday when UFC CEO Dana White took to social media to announce a major change to the co-main event.


“You know what we’ve been dealing with this week. We just got the big fight done yesterday, the highly anticipated rematch in Abu Dhabi: Makhachev vs Volkanovski,” he said, referencing Tuesday evening’s announcement that Charles Oliveira was injured and would be replaced by the featherweight champion Volkanovski.


“Now you’ve been waiting for the co-main event. Costa’s hurt…we got it done. The No. 4 welterweight in the world, Khamzat Chimaev, is moving up to middleweight and he will face the No. 1 welterweight in the world: Kamaru Usman.”


Usman was one of the most dominant champions in UFC welterweight history before dropping the only two losses of his career back-to-back vs current champion Leon Edwards. He’ll look to build another run to the title, beginning on just 9 days notice vs Chimaev October 21.


Chimaev has become appointment viewing since joining the UFC roster in 2020. Undefeated in his 12 professional bout, with most of his wins coming within the first two rounds, his dynamic style remains a puzzle yet to be solved.


“No. 1 vs No. 4 at middleweight, Usman vs Chimaev,” White said excitedly. “I will see you in Abu Dhabi!”



UFC


CHARLES OLIVEIRA OUT, ALEXANDER VOLKANOVSKI IN AGAINST ISLAM MAKHACHEV AT UFC 294


Featherweight Champion Alexander Volkanovski Replaces Injured Charles Oliveira For Lightweight Ttile Rematch Against Islam Makhachev




UFC CEO Dana White announced a change for the main event at UFC 294 in Abu Dhabi. Featherweight champion Alexander Volkanovski will step in against lightweight champion Islam Makhachev after Charles Oliveira was forced to pull out of their scheduled rematch. The main event between Makhachev and Volkanovski is a rematch of their epic duel from February at UFC 284 in Perth, Australia, where Makhachev bested “The Great” via unanimous decision. 


The previous bout between Makhachev and Volkanovski was a back-and-forth affair in front of an electric Australian crowd, who were in full voice supporting their fellow countryman at UFC’s first event in Australia since October 2019. Makhachev successfully defended his title, but some believed Volkanovski did enough to earn double-champ status that night. After the fight, the two champions shared pleasantries, and Volkanovski started pining for a rematch – even saying he was keen to fight Makhachev in Abu Dhabi. 


A few months later, Volkanovski returned to the featherweight division to defend his 145-pound belt against interim featherweight champion Yair Rodriguez at the end of International Fight Week at UFC 290. Makhachev, on the other hand, has not competed since their initial bout. Headlining UFC’s pay-per-view in Abu Dhabi for a second consecutive year, Makhachev hoped to also repeat his performance at UFC 280 when he submitted Oliveira in the second round to win the lightweight title his mentor and close friend Khabib Nurmagomedov once held. 


The disappointment for Oliveira, meanwhile, is understandably high. “Do Bronx” was adamant that he was too caught up in the intensity of the first fight with Makhachev, particularly after Oliveira was forced to vacate the title when he missed weight before knocking out Justin Gaethje at UFC 274 in Arizona, and thusly underperformed.


Oliveira, never a stranger to bouncing back from adversity, showed he was still one of the best lightweights in the world when he ran through Beneil Dariush at UFC 289, snapping Dariush’s 8-fight win streak.


While one can assume the winner in Abu Dhabi will face Oliveira next, it does get a bit more complicated should Volkanovski win a second belt. That opens the door to a trilogy, a Volkanovski-Oliveira fight or even a situation involving Justin Gaethje, whom many believed earned a title shot with his epic knockout win over Dustin Poirier at UFC 291 for the BMF title. 


All that said, the Abu Dhabi fans are in for a treat with UFC 294: Makhachev vs Volkanovski 2 on October 21.


(UFC)





UFC 294 Tale Of The Tape and Fight Card



TALE OF THE TAPE


Islam Makhachev


Age: 31


Record: 24-1


Height: 178cm


Reach: 179cm


Leg reach: 103cm



Alexander Volkanovski


Age: 35


Record: 26-2


Height: 168cm


Reach: 182cm


Leg reach: 91cm



THE BETTING ODDS?


Volkanovski is once again the underdog despite coming extremely close to pulling off an upset in his first fight against Makhachev.


Volkanovski to win — $3.10


Volkanovski win TKO/KO — $6.25


Volkanovski win via points/decision — $5.80


Volkanovski win via submission — $26


Makhachvev to win — $1.37


Makhachev win via TKO/KO — $6


Makhachev win via points/decision — $2.74


Makhachev win via submission — $4


Draw — $51


FULL UFC 294 CARD (ALL TIMES AEDT)



Main Card (from 5am AEDT)


Islam Makhachev (c) v Alexander Volkanovski for the UFC lightweight title


Kamaru Usman v Khamzat Chimaev — middleweight


Magomed Ankalaev v Johnny Walker — light heavyweight


Ikram Aliskerov v Warlley Alves — middleweight


Said Nurmagomedov v Muin Gafurov — bantamweight



Prelims (from 1am AEDT)


Tim Elliott v Muhammad Mokaev — flyweight


Mohammad Yahya v Trevor Peek — lightweight


Javid Basharat v Victor Henry — bantamweight


Abu Azaitar v Sedriques Dumas — middleweight


Mike Breeden v Anshul Jubli — lightweight


Nathaniel Wood v Muhammad Naimov — featherweight


Viktoriia Dudakova v Jinh Yu Frey — women’s strawweight


Shara Magomedov v Bruno Silva — middleweight

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Monday, October 16, 2023

Media Man Network Blog: News

Media Man Network Blog


Casino and Sports News






USA Gaming and Gambling News


G2E: Financing available for forthcoming casino projects, though at a premium


Wall Street investors continue to be interested in investing in quality casino-resort projects despite tight capital markets, but operators will pay a premium in markets like New York City, where there will be a lot of competition for customers. New York has authorized three casino licenses for the downstate region centered on New York City, for which 11 applicants are vying, including Caesars Entertainment, Wynn Resorts, MGM Resorts International, and Las Vegas Sands. “A U.S. Treasury is a risk-free investment at 5% and if I’m thinking about investing in a brand-new New York greenfield project that costs $5 billion, that’s going to require a pretty big premium above 5% for me to get excited,” said Howard Wang, managing director at Ares Management during a panel session at the Global Gaming Expo.





Workers picket Harrah’s Philadelphia for first time since casino opened


Amidst the banging of drums and shaking of bells in front of the Harrah’s Philadelphia Casino and Racetrack parking garage, approximately 150 members of three unions shouted, “No contract, no peace.” “It’s the first time we’ve ever taken public action at this property since it opened,” Ben Albert, secretary/treasurer of Unite Here Local 54, said. “The wages lag way behind the rest of the industry and are not where they should be based on how the company is doing”… Members of Unite Here 54, Laborers Local 413 and Teamsters Local 107 picketed in front of the facility Friday.


The Sphere wasn’t built for sports. The biggest players want in anyway


After just one U2 concert at Las Vegas’ new $2.3 billion Sphere, UFC president Dana White described himself as “obsessed” with the venue and the prospect of getting the mixed-martial arts property there as soon as possible. “The Sphere is a whole other level,” White said. “I don’t run the Sphere, and it’s not my company, but it’s so good that for at least the first year, they should do nothing but incredible experiences. … I will put on the greatest live combat sports event anybody has ever seen at the Sphere. I’m so in on this, it’s not even funny. The first live transmission from there should be us.”


Caesars’ Virginia revenue dips slightly in September, but ahead of Hard Rock in Bristol; Rivers Portsmouth leads state


Gaming revenue for the Danville Casino dipped slightly again last month, but remained well above its counterpart in Bristol. The temporary facility brought in about $19.14 million in September, down from the $19.63 million posted in August. The Virginia Lottery released the figures Friday. The casino in Bristol — another temporary site with more slots and tables — brought in $12.71 million.


Arizona: DraftKings Sportsbook at TPC Scottsdale to open this week


It’s only a matter of days until the DraftKings Sportsbook at TPC Scottsdale has its grand opening. The sportsbook will open its doors on Oct. 20, according to a Monday press release. A ribbon-cutting ceremony will commence at 1 p.m. with PGA Tour and DraftKings executives. Arizona Cardinals legend Larry Fitzgerald will place the ceremonial first bet. The DraftKings Sportsbook, which sits across the street from the TPC Scottsdale Champions Course clubhouse, was developed under a first-of-its-kind agreement with the PGA Tour.


High roller offers $500K reward, says he was drugged while gambling at MGM Grand

A California real estate executive and sports agent who has high-roller status with MGM Resorts International has sued the company after he says he was drugged with a substance used by veterinarians to sedate animals while playing blackjack in the MGM Grand’s private gambling salon. Dwight Manley, 57, who filed the amended complaint in July, on Thursday offered a $500,000 reward for information leading to the arrest and conviction of the persons responsible for drugging him.


NCAA’s attitude toward sports betting takes dramatic shift, more focused on athlete protections than punishments

A few years ago, the NCAA’s stance on sports wagering was clear: Don’t bet. The organization didn’t want players and coaches wagering, and the NCAA also wasn’t thrilled about having any relationship with regulated sports betting. That attitude seems to be shifting, as NCAA officials are aware of the increased fan engagement legalized betting brings. A changing attitude toward sports betting doesn’t just include a growing appreciation for the external benefits of sports wagering, such as increasing fan interest.


Disney goes all in on sports betting with ESPN Bet

In early 2019, an analyst asked Disney Chief Executive Bob Iger if sports betting could coexist with the House of Mouse’s brand. He said he didn’t see the company facilitating gambling in any way. Just four years later, the world’s most beloved name in family entertainment is going all-in on sports betting. In August, the company struck a 10-year deal with sports-betting company Penn Entertainment to bring gambling to Disney’s ESPN sports network. Sports fans will be able to wager on games on their phones through a new app called ESPN Bet that accepts bets through Penn’s sportsbook.


‘Creepy’ feeling around Atlantic City casinos in wake of cyberattacks

The eerie calm that has washed over Atlantic City casinos the last few weeks has nothing to do with Halloween or the changing of the seasons. It is not even because most of the gambling industry is gathered in Las Vegas this week for the Global Gaming Expo (G2E). The recent cyberattacks on two of the largest US casino operators have noticeably impacted Atlantic City casinos. Or at least that is the general feeling in town lately. New Jersey gambling regulators will publish September’s revenue results for the AC casino industry on Oct. 16.


After cyberattacks crippled casino companies, how vulnerable is Las Vegas?

Las Vegas has always prided itself on its economy of leisure. In the span of a weekend, visitors can dine at the finest restaurants, witness world-class entertainment and sporting events and shop at top luxury brands without leaving the Strip—sometimes, without leaving their hotel. All that came to a standstill last month as two casino giants fell prey to revenue-crippling cyberattacks that have left us wondering: How vulnerable is Vegas, really? Casino-goers attempting to use mobile check-in, digital keys, credit cards, ATMs, slot machines and other services at some MGM Resorts properties were shocked to find widespread outages on September 11.


Mets owner seeking to construct casino outside Citi Field

New York (New York City) - Chantz Martin, Fox News - Steve Cohen spent a record amount on the New York Mets payroll heading into the 2023 regular season. Now, the billionaire who purchased the franchise ahead of the 2021 season hopes to build attractions around the team's home ballpark in Queens. Cohen suggested that a casino would give fans options before and after games. "The fans want something to do before the game, after the game," Cohen said.


Champagne, private shopping, $1.5M in jewel, luxury retailers prepare for F1

Nevada (Las Vegas) - McKenna Ross, Review-Journal - The Regis Galerie has long marketed itself as the spot on the Strip for top Italian art, Spanish porcelain and worldly fine jewelry – even legendary pop star Michael Jackson shopped at the boutique in The Venetian’s Grand Canal Shoppes. But Ike Dweck, vice president of the art gallery, is kicking it into overdrive to cash in on the immense activity expected in November… Dweck’s place — and hundreds of other luxury retailers on the Strip — are preparing for an influx of high net-worth shoppers in Las Vegas during the Formula One Grand Prix on Nov. 16 to 18, which is projected to bring 120,000 visitors to the region.


iGaming Ontario releases Q2 market- performance report

Canada (Ontario/igaming) - Mark Keast, CDC Gaming Reports - The regulated Ontario igaming market continues to experience growth, according to a quarter-two fiscal-year 2023-24 (July 1 through September 30). Ontario reached $14.2 billion in total wagers in Q2, not including promotional wagers (bonuses). That’s up from $14 billion in Q1 (April 1 to June 30, 2023). Ontario saw $540 million in total gaming revenue in Q2, down from $545 million in Q1.


Best Bookies ceases Price Pty Ltd service following ACMA warning

Oceania (Australia) - Jessie Sale, SBC News - Best Bookies’ Price Pty Ltd has been issued a formal warning from the Australian Communications and Media Authority (AMCA) for operating an unlicensed online wagering service. The group is described as an ‘internet site allowing punters to securely bet with a range of independent licensed Australian bookmakers using a single betting account’. However, it has been found that the service allowed customers to compare betting odds across licensed wagering operators and placed bets with those operators on their behalf…Best Bookies’ Price Pty Ltd has now ceased providing this service.


Amy Howe, Jason Robins examine growth of sports betting

Nevada (Las Vegas/G2E) - Rege Behe, CDC Gaming Reports - A conversation that touched on Taylor Swift and Travis Kelce, pickleball, Formula 1 racing, and a flurry of field goals in the National Football League seems like it could have taken place in one of the coffee shops, bars, or hallways at the Global Gaming Expo in Las Vegas. Instead, those topics were broached, some in depth, others lightly, during the Wednesday keynote session “The Playmakers” moderated by CNBC’s Contessa Brewer and featuring the CEOs Amy Howe of FanDuel and Jason Robins of DraftKings.


Indigenous women defy odds in Tribal leadership

Nevada (Las Vegas/G2E) - Rege Behe, CDC Gaming Reports - Monday was Indigenous People’s Day and Indian Gaming Association Chairman Ernie Steven wanted to make sure it was celebrated correctly. At the Global Gaming Expo education session “Shattering Ceilings: Women Leaders in Tribal Gaming,” Stevens introduced three tribal women who could “tell people who we are, tell people our true history,” he said. Holly Cook Macarro, an expert on political matters focused on tribal legislative and policy and principal at The Angle; Porch Band of Creek Indians Tribal Chair Stephanie Bryan; and Melanie Benjamin, the Chief Executive/Chairwoman of the Mille Lacs Band of Ojibwe, told stories of how they came to become tribal leaders, despite odds often stacked against them.


Female slot players a growing demographic

Nevada (Las Vegas/G2E) - Buck Wargo, CDC Gaming Reports - The number of female slot players continues to grow in the U.S., but game designers shouldn’t try to appeal to them by use of the color pink or flowers. Instead, they should make games that are fun for everyone to play. That was the message from a Global Gaming Expo educational session, “How Female Designers Are Influencing Game Design,” moderated by Carolyn Tomcyzyk, senior director of art design at Konami Gaming. Francine Maric, better known as “Lady Luck HQ” on social media, said that her followers online look for games that are simple and have vitality. “They want to see action. They want to see jackpots,” Maric said.


Las Vegas Grand Prix to begin at 10 p.m.

Nevada (Las Vegas) - Mick Akers, Review-Journal - The Las Vegas Grand Prix, scheduled to be contested on the third-longest circuit on Formula One’s 2023 schedule, will begin as expected at 10 p.m. on Saturday, Nov. 18, race organizers confirmed. The late start is to allow the race to feature the renowned lights of the Las Vegas Strip. The circuit will be brightly lit via lighting trusses that are already being installed on the Strip and other areas of the track.


Gambler ups the ante with federal lawsuit against Resorts World

Nevada (Las Vegas) - John L. Smith, CDC Gaming Reports - A gambler’s protracted battle with Resorts World Las Vegas reached a new level Monday with a lawsuit filed in U.S. District Court that accuses the Strip casino-resort company and its former president of negligence and the infliction of emotional distress for failing to prevent known fraudsters and persons convicted of gambling-related crimes from playing in the casino. The lawsuit filed by attorneys Marshall Cole and David Merrill on behalf of California resident Robert J. Cipriani, who goes by the moniker “Robin Hood 702” on social media, comes following the ouster of Resorts World Las Vegas President Scott Sibella for a violation of company policy amid press reports of an ongoing investigation by IRS Criminal Investigations and U.S. Homeland Security agents of Las Vegas hotels, including Resorts World.


Odesza at Zouk, Disco Kiss Mondays at CathƩdrale and more

Nevada (Las Vegas) - The Weekly Staff - Las Vegas nightlife scion and rising star Dustin Drai has been promoted to president of Drai’s Management Group. He will now oversee the marketing and entertainment efforts and initiatives of Drai’s Beachclub, Nightclub and After Hours at the Cromwell, as well as the company’s expansion to Texas with Drai’s Dallas, set to open in late 2024. Electronic music duo Odesza’s first-ever nightclub performance will be part of New Year’s Eve weekend at Zouk Nightclub at Resorts World.


MGM sends special offers in wake of September cyberattack

National (cyberattack) - McKenna Ross, Review-Journal - MGM Resorts International has begun sending out loyalty rewards to customers affected by the September cyberattack on the company. A promotion shared by a popular social media blogger shows an offer for a complimentary stay for that MGM Rewards loyalty member.


Rise of mobile betting increases revenue, more problem gambling

New York (igaming) - Connor Smith, Spectrum News - Taxes on mobile sports betting in New York generated $727.4 million in the 2022-23 fiscal year and have continued to grow in the first quarter of the current fiscal year, according to a new report from state Comptroller Thomas DiNapoli. The rise of mobile sports betting, though, also led to a 26% rise in problem gambling-related calls to the Office of the Addiction Services and Supports from 2021-2022, according to the New York State Gaming Commission. This, DiNapoli said, should lead to more attention on the impacts of mobile sports betting — particularly on younger people.


Atlantic City Dave & Buster's expected to open in December

New Jersey (Atlantic City) - Selena Vazquez, The Press - The opening of the Dave & Buster's entertainment center at the former site of rapper Jay-Z's 40/40 Club has been pushed back to December, city officials said. "According to our Director of Licensing and Inspection Dale Finch, we are looking at an anticipated opening date of early December," said Alexxus Young, a spokesperson for the city, adding the license that Dave & Buster's is requesting requires City Council approval. The North American chain of combination arcade, sports bar, restaurant and entertainment complexes has 155 locations in the United States, according to the company.


122-year-old Atlantic City property turning into apartments

New Jersey (Atlantic City) - Selena Vazquez, The Press - For the past decade, the former Morris Guards Armory at 10 S. New York Ave. has been vacant, but that is set to change over the next couple of months. John Longacre and his real estate development company, LPMG Companies, expect to put about 32 studio, one-bedroom and two-bedroom apartment units, along with other retail spaces, on the real estate market by the end of the year. The building was constructed in 1901 and was used as an armory for the city's independent volunteer military club, the Morris Guards, until 1983. "We're trying to get people to see Atlantic City in a different way," Longacre said.


Huge Powerball jackpot goes to lucky lottery player in California

National (lottery) - Jim Salter, Associated Press - A player in California won a $1.765 billion Powerball jackpot Wednesday night, ending a long stretch without a winner of the top prize… Before someone won the giant prize, there had been 35 consecutive drawings without a big winner, stretching back to July 19 when a player in California matched all six numbers and won $1.08 billion.


New Catawba chief rejects deal to break up with casino developer

North Carolina (Indian gaming) - Gavin Off, Charlotte Observer - The Catawba Nation’s new chief rejects the cost of a financial deal that would break most ties with a company that’s been instrumental in launching its Two Kings Casino outside Charlotte. The deal, approved by the tribe’s previous administration, would require the Catawba to pay SkyBoat, LLC a $125 million payout, Chief Brian Harris said…But it’s too much money, said Harris, who was elected chief this summer and must sign the agreement for it to be finalized.



New coalition forms to weigh in on gaming compact negotiations


New York (Indian gaming) - Ryan Whalen, Spectrum News - Existing non-native casinos and racinos in the Finger Lakes and Western New York and unions representing their employees are formally launching a coalition to have a voice in the ongoing negotiations for a new gaming compact between the state and the Seneca Nation of Indians. The Fair Compact for All Coalition includes representatives from del Lago Resort and Casino, Finger Lakes Gaming and Racetrack, Hamburg Gaming and Batavia Downs. They want to ensure any new Seneca gaming compact t protects the future of their operations and the communities they say have come to depend on their success.


The Shoshone-Bannock Casino announces hunting packages

Idaho (Indian gaming) - Idaho State Journal - The Shoshone-Bannock Casino Hotel, in conjunction with the Tribes’ Fish & Game, invites hunting enthusiasts to join in on some of the best waterfowl and pheasant hunting in Idaho on the Fort Hall Indian Reservation now through December. Hunters can choose from one-day and two-day packages, allowing them to immerse themselves in the natural beauty and wildlife of the Fort Hall Indian Reservation while also enjoying comfortable accommodations in the hotel and delectable dining options.


State Confronts Indian Boarding School Past with New Committee

Washington (Indian Country) - Jenna Kunze, Native News - Washington State’s Attorney General’s office has formed a Truth & Reconciliation Tribal Advisory Committee to collect oral testimonies and recommend how the state can address present-day harms caused by Indian boarding school policies. Washington, a state home to 29 federally recognized tribes, hosted 17 of the nation’s more than 500 Indian Boarding Schools, according to an up-to-date list from the Native American Boarding School Healing Coalition. The institutions operated from the 1800s through 1970 with the aim to forcibly assimilate Native children into white society.


Osage Casinos Celebrate Grand Opening of New Casino Hotel in Pawhuska

Oklahoma (Indian gaming) - Indian Gaming Magazine - Osage Casinos recently celebrated the grand opening of a new state-of-the-art casino and hotel in Pawhuska. This long-awaited property has been under construction since 2021 and is now open to the public following a ribbon-cutting celebration…On the day the new casino officially opened, the existing location closed. With a transformation from a 8,335 sq. ft. venue to this expansive new facility, the Pawhuska community is excited for the update. A





Casino News Media


Why Knowledge is Power: Navigating the World of Regulated Online Gambling


Every top casino search will feature an online casino's bonus offerings, payment methods and at least a blurb as to what differentiates their product from the rest of what's out there.  We know Slotland, Mansion and Mr. Green are reputable per their longevity in the realm of online gambling. But what about those sites that do not appear on such listings?


Online Casino Complaints


The fact is, the longer a casino has been around, the more likely you'll be able to find a handful of complaints about said casino.  Even a site like Mansion there are bound to be dissatisfied customers.  There is no avoiding this fact.


But when one stumbles upon multiple complaints about a particular online casino, that becomes a problem.


There are many websites that feature forums where players share their bad experiences.  These include long established Casino Meister (older than Gambling911) and, on the poker side, TwoPlusTwo.


Additionally, conduct searches via Google and other search engines.  And remember to be careful.  Some companies, usually those that are a little on the rogue side, employ services that ensure only positive supposed "real customer" experiences appear at the top of review pages.  Scroll down or filter and you'll almost always find the real truth, one single star review listed after the other.


A Word About Regulated Online Casinos


Yes there are a few benefits to playing with a regulated casino or online sportsbook, the top being the ability to reach out to a commission or other licensing body.  This doesn't always mean they are safe.  Gambling911.com warned that 5Dimes was going to shut down.  That site claimed otherwise.  We notified their regulatory body.  They did nothing.  5Dimes closed weeks later.  The regulatory body simply removed their company from its list of licensees and players were screwed out of any futures bets.


Online Casino Pluses


Once you land on a review page, the benefits are clear and easy to compare.  Promos will be pushed the most.  Here are just some of the great promotional offers we stumbled upon.


Matching deposit bonuses

100 to 200+ free spins

Bitcoin only deposits (see below)


Free bets


Be careful.  You don't just deposit money, get free money, then request it all back.  Each casino and sportsbook implements its own rollover/play requirement.  10X is one of the best rollovers.  This means your initial $20 will need to be played through ten times before you can request the free bonus money.  If 10X is a turnoff, casino gambling might not be your thing.  Some play through requirements do not permit withdrawal during this period and this may be a legitimate turnoff to some.  Why can't you request a withdrawal on winnings while still working on your play requirement. It is important to read the Q&A section of the web casino site.  Avoid any online casino that does not feature a Q&A page or Terms and Agreement section.


You'll Need to Fund Your Online Gambling Account


Some online casino payment methods are better than others.  By better, we mean faster.


Yes, Bitcoin is among the best but it’s akin to learning how to ride a bicycle.  There is a learning curve at first but funding with Bitcoin and similar cryptocurrencies will become second nature by the 4th or 5th time.  Just ALWAYS check that your Bitcoin stamp matches at the start and end of the string and you should not have any problem.   Gambling sites often have no problem sending five figure amounts through Bitcoin wallets.  This payout, often received in a matter of hours seven days a week, can then be converted to your favorite currency via the Bitcoin exchange.  


Remember too that there are fees involved with all payout methods employed.  Wires and ePayments may be quick but costly.  Each site lists varying fees for the same payment method and not all are competitive.  Many online gambling sites offer “Bitcoin Only” bonuses with more lucrative incentives.  One loosely guarded secret that the online casinos won’t advertise: They hate credit card transactions.  Gamblers are notorious for charging back.   Hence the rationale for pushing Bitcoin deposits.





Why Knowledge is Power: Navigating the World of Regulated Online Gambling


Every top casino search will feature an online casino's bonus offerings, payment methods and at least a blurb as to what differentiates their product from the rest of what's out there.  We know Slotland, Mansion and Mr. Green are reputable per their longevity in the realm of online gambling. But what about those sites that do not appear on such listings?


Online Casino Complaints


The fact is, the longer a casino has been around, the more likely you'll be able to find a handful of complaints about said casino.  Even a site like Mansion there are bound to be dissatisfied customers.  There is no avoiding this fact.


But when one stumbles upon multiple complaints about a particular online casino, that becomes a problem.


There are many websites that feature forums where players share their bad experiences.  These include long established Casino Meister (older than Gambling911) and, on the poker side, TwoPlusTwo.


Additionally, conduct searches via Google and other search engines.  And remember to be careful.  Some companies, usually those that are a little on the rogue side, employ services that ensure only positive supposed "real customer" experiences appear at the top of review pages.  Scroll down or filter and you'll almost always find the real truth, one single star review listed after the other.


A Word About Regulated Online Casinos


Yes there are a few benefits to playing with a regulated casino or online sportsbook, the top being the ability to reach out to a commission or other licensing body.  This doesn't always mean they are safe.  Gambling911.com warned that 5Dimes was going to shut down.  That site claimed otherwise.  We notified their regulatory body.  They did nothing.  5Dimes closed weeks later.  The regulatory body simply removed their company from its list of licensees and players were screwed out of any futures bets.


Online Casino Pluses


Once you land on a review page, the benefits are clear and easy to compare.  Promos will be pushed the most.  Here are just some of the great promotional offers we stumbled upon.


Matching deposit bonuses

100 to 200+ free spins

Bitcoin only deposits (see below)


Free bets

Be careful.  You don't just deposit money, get free money, then request it all back.  Each casino and sportsbook implements its own rollover/play requirement.  10X is one of the best rollovers.  This means your initial $20 will need to be played through ten times before you can request the free bonus money.  If 10X is a turnoff, casino gambling might not be your thing.  Some play through requirements do not permit withdrawal during this period and this may be a legitimate turnoff to some.  Why can't you request a withdrawal on winnings while still working on your play requirement. It is important to read the Q&A section of the web casino site.  Avoid any online casino that does not feature a Q&A page or Terms and Agreement section.


You'll Need to Fund Your Online Gambling Account


Some online casino payment methods are better than others.  By better, we mean faster.


Yes, Bitcoin is among the best but it’s akin to learning how to ride a bicycle.  There is a learning curve at first but funding with Bitcoin and similar cryptocurrencies will become second nature by the 4th or 5th time.  Just ALWAYS check that your Bitcoin stamp matches at the start and end of the string and you should not have any problem.   Gambling sites often have no problem sending five figure amounts through Bitcoin wallets.  This payout, often received in a matter of hours seven days a week, can then be converted to your favorite currency via the Bitcoin exchange.  


Remember too that there are fees involved with all payout methods employed.  Wires and ePayments may be quick but costly.  Each site lists varying fees for the same payment method and not all are competitive.  Many online gambling sites offer “Bitcoin Only” bonuses with more lucrative incentives.  One loosely guarded secret that the online casinos won’t advertise: They hate credit card transactions.  Gamblers are notorious for charging back.   Hence the rationale for pushing Bitcoin deposits.