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Media Man Network Blog: SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO); New strategies for Search Engine Optimization
Media Man Network Blog
SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)
Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.
The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.
The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.
1. Publish Relevant, Authoritative Content
This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.
The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.
The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.
2. Update Your Content Regularly
Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.
Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.
Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.
3. Metadata
Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.
If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.
Title Metadata
Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.
Description Matadata
Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.
Kayword Metadata
Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.
4. Have a Link-worthy Site
Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.
Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.
This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.
5. Use ALT Tags
Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.
These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.
News
New strategies for Search Engine Optimization
New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.
That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.
Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.
Best SEO practices 2023:
Find your customers with data-driven market analysis
Find authoritative marketing partners using data-driven PR
Reach your customers with high quality outreach and credible link-building
What is SEO?
In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.
By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.
Why is SEO important?
There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.
In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.
That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.
The evolution of SEO
SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.
In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.
Google’s rise to power
In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.
Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.
These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.
To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.
The big three: Local, social, mobile
There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.
Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.
As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.
The 2020s, AI, and the future of SEO
We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.
New strategies for new challenges
As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.
The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.
The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.
How does SEO work?
Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.
What Google wants
One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.
Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.
Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.
So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.
Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.
Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.
Lastly, Google serves the results by how relevant they are to the customer queries.
What the customer wants
Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.
These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.
SEO components, or how to do SEO
So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:
Technical SEO
On-page SEO
Off-page SEO
Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.
On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.
Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.
To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.
Link-building
The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.
Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.
SEO content
For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.
Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.
As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.
That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.
Keyword research
Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.
The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.
There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.
Brand awareness
Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.
Doing SEO: alone or SEO agency?
As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.
Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.
If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.
Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.
FAQ: Frequently asked questions about SEO
What is SEO?
SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.
How long does SEO take?
Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.
Why do you need SEO?
SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.
Media Man
The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".
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Netflix finally reveals how much it makes from Australians - 1st June 2023
Netflix made more than $1 billion from Australians last year, a figure the company reported for the first time after deciding no longer to funnel revenues through a Netherlands-based subsidiary.
Accounts lodged by the streaming giant show Netflix Australia made $1.06 billion in 2022, up from $30.7 million the year before.
The increase in reported revenue came after the company’s local subsidiary changed how it bills. It now describes itself as a “distributor of access” to Netflix Service as opposed to a provider of services for its parent company.
It was previously estimated that Netflix made between $790 million and $1.4 billion from Australians, but customers were billed by Netflix International BV. But from January 1 last year, customers were billed by Netflix Australia, meaning subscription revenue was recognised and taxed locally.
The accounts, filed with the Australian Securities and Investments Commission, show Netflix Australia paid $966 million to the Netflix Group in distribution fees and other costs, meaning it made just $22.7 million from total revenues of $1.06 billion.
After paying $6.9 million in income tax, it reported $15.8 million profit for the year.
“As Netflix continues to grow and invest in Australia, we want our corporate structure to reflect our business activities here,” a spokesman for Netflix said last year when The Australian Financial Review reported the structural change.
In 2021, Netflix Australia reported $30.7 million in revenue, $2.4 million in profit pre-tax, and $1.5 million in profit after its $868,000 income tax bill.
Netflix does not disclose subscriber numbers for Australia, but the revenue figures included in its latest accounts implies the service has around five million customers locally, if its standard plan, $16.99 per month, is used as a guide. It has four monthly price tiers including a new, cheaper one that now adds some advertising.
According to the Australian Communications and Media Authority, streaming services made a combined $2.49 billion in Australia in 2021.
The disclosure of Netflix’s true Australian revenue comes as the federal government considers introducing quotas that would force streaming companies to spend a certain amount making shows locally.
Some suggestions have been forcing them to spend between 10 and 20 per cent of local revenue on Australian shows, meaning Netflix would be required to spend, depending on the rate, between $100 million to $200 million.
ACMA estimates streaming providers spend $335.1 million on Australian content in the 12 months to the end of June last year, up from $178.9 million the year before.
Netflix has been contacted for comment.
News
Mistakes and miscalculations: How the Murdochs and Fox got it so wrong - 30th May 2023
In August 2021, the Fox Corp. board of directors gathered in Los Angeles. Among the topics on the agenda: Dominion Voting Systems’ $US1.6 billion ($2.5 billion) defamation lawsuit against its cable news network, Fox News.
The suit posed a threat to the company’s finances and reputation. But Fox’s chief legal officer, Viet Dinh, reassured the board: Even if the company lost at trial, it would ultimately prevail. The First Amendment was on Fox’s side, he explained, even if proving so could require going to the Supreme Court.
That determination informed a series of missteps and miscalculations over the next 20 months, according to a New York Times review of court and business records, and interviews with roughly a dozen people directly involved in or briefed on the company’s decision-making.
The case resulted in one of the biggest legal and business debacles in the history of Rupert Murdoch’s media empire: an avalanche of embarrassing disclosures from internal messages released in court filings; the largest known settlement in a defamation suit, $US787.5 million; two shareholder lawsuits; and the benching of Fox’s top prime-time star, Tucker Carlson.
And for all of that, Fox still faces a lawsuit seeking even more in damages, $US2.7 billion, filed by another subject of the stolen election theory, voting software company Smartmatic.
Caught flat-footed
Repeatedly, Fox executives overlooked warning signs about the damage they and their network would sustain, the Times found. They also failed to recognise how far their cable news networks, Fox News and Fox Business, had strayed into defamatory territory by promoting President Donald Trump’s election conspiracy theories — the central issue in the case. (Fox maintains it did not defame Dominion.)
When pretrial rulings went against the company, Fox did not pursue a settlement in any real way. Executives were then caught flat-footed as Dominion’s court filings included internal Fox messages that made clear how the company chased a Trump-loving audience that preferred his election lies to the truth.
It was only in February that Murdoch and his son with whom he runs the company, Lachlan Murdoch, began seriously considering settling. Yet they made no major attempt to do so until the eve of the trial in April, after still more damaging public disclosures.
At the centre of the action was Dinh and his overly rosy scenario.
Dinh, a high-level Justice Department official under President George W. Bush, declined several requests for comment, and the company declined to respond to questions about his performance or his legal decisions. “Discussions of specific legal strategy are privileged and confidential,” a company representative said in a statement.
The second half of 2020 brought Fox News to a crisis point. The Fox audience had come to expect favourable news about Trump. But Fox could not provide that on election night, when its decision desk team was first to declare that Trump had lost the critical state of Arizona.
In the days after, Trump’s fans switched off in droves.
The Fox host who was the first to find a way to draw the audience back was Maria Bartiromo. Five days after the election, she invited a guest, Trump-aligned lawyer Sidney Powell, to share details about the false accusations that Dominion, an elections technology company, had switched votes from Trump to Joe Biden.
Soon, wild claims about Dominion appeared elsewhere on Fox, including references to the election company’s supposed (but imagined) ties to the Smartmatic election software company; Hugo Chávez, the Venezuelan dictator who died in 2013; George Soros, the billionaire investor and Democratic donor; and China.
‘Fox News did its job, and this is what the First Amendment protects. I’m not at all concerned about such lawsuits, real or imagined.’
Fox’s chief legal officer Viet Dinh
On November 12, a Dominion spokesperson complained to Fox News Media chief executive Suzanne Scott and Fox News Media executive editor Jay Wallace, begging them to make it stop. “We really weren’t thinking about building a litigation record as much as we were trying to stop the bleeding,” said Thomas A. Clare, one of Dominion’s lawyers.
As Fox noted in its court papers, its hosts did begin including company denials. But as they continued to give oxygen to the false allegations, Dominion sent a letter to Fox News general counsel Lily Fu Claffee, demanding that Fox cease and correct the record. “Dominion is prepared to do what is necessary to protect its reputation and the safety of its employees,” the letter warned.
Fox, however, did not respond to the Dominion letter or comply with its requests — now a key issue in a shareholder suit filed in April, which maintains that doing so would have “materially mitigated” Fox’s legal exposure.
Three months after the election, another voting technology company tied to the Dominion conspiracy, Smartmatic, filed its own defamation suit against Fox, seeking $US2.7 billion in damages. Dominion told reporters that it was preparing to file one, too.
Dinh was publicly dismissive.
“The newsworthy nature of the contested presidential election deserved full and fair coverage from all journalists. Fox News did its job, and this is what the First Amendment protects,” Dinh said at the time. “I’m not at all concerned about such lawsuits, real or imagined.”
The Fox legal team based much of the defence on a doctrine known as the neutral reportage privilege. It holds that news organisations cannot be held financially liable for damages when reporting on false allegations made by major public figures as long as they don’t embrace or endorse them.
An early warning came in late 2021. The judge in the case, Eric M. Davis, rejected Fox’s attempt to use the neutral reportage defence to get the suit thrown out, determining that it was not recognised under New York law, which he was applying to the case. Even if it was recognised, Fox would have to show it reported on the allegations “accurately and dispassionately”, and Dominion had made a strong argument that Fox’s reporting was neither, the judge wrote in a ruling.
That ruling meant that Dominion could have access to Fox’s internal communications in discovery.
That was a natural time to settle. But Fox stuck with its defence and its plan.
Treasure trove
At nearly every step, the court overruled Fox’s attempts to limit Dominion’s access to private communications exchanged among hosts, producers and executives. The biggest blow came mid-last year, after a ruling stating that Dominion could review messages from the personal phones of Fox employees, including both Murdochs.
The result was a treasure trove of evidence for Dominion: text messages and emails that revealed the doubts that Rupert Murdoch had about the coverage airing on his network, and assertions by many inside Fox, including Carlson, that fraud could not have made a material difference in the election.
The messages led to even more damaging revelations during depositions. After Dominion’s lawyers confronted Rupert Murdoch with his own messages showing he knew Trump’s stolen election claims were false, he admitted that some Fox hosts appeared to have endorsed stolen election claims.
During Carlson’s deposition last year, Dominion’s lawyers asked about his use of a crude word to describe women — including a ranking Fox executive. They also mentioned a text in which he discussed watching a group of men, who he said were Trump supporters, attack “an Antifa kid”. He lamented in the text, “It’s not how white men fight,” and shared a momentary wish that the group would kill the person. He then said he regretted that instinct.
There is no indication that Carlson’s texts tripped alarms at the top of Fox at that point.
The alarms rang in February, when reams of other internal Fox communications became public. The public’s reaction was so negative that some people at the company believed that a jury could award Dominion more than $US1 billion. Yet the company made no serious bid to settle.
All along, the Fox board had been taking a wait-and-see approach.
But the judge’s pretrial decisions began to change the board’s thinking. Also, in those final days before the trial, Fox was hit with new lawsuits. One, from former Fox producer Abby Grossberg, accused Carlson of promoting a hostile work environment. Another, filed by a shareholder, accused the Murdochs and several directors of failing to stop the practices that made Fox vulnerable to legal claims.
The weekend before the trial was to begin, the board asked Fox to see the internal Fox communications that were not yet public but that could still come out in the courtroom.
The board learned for the first time of the Carlson text that referred to “how white men fight”. Dinh did not know about the message until that weekend, according to two people familiar with the matter.
By the time the board learned of the message, the Murdochs had already determined that a trial loss could be far more damaging than they were initially told to expect. A substantial jury award could weigh on the company’s stock for years as the appeals process played out.
“The distraction to our company, the distraction to our growth plans — our management — would have been extraordinarily costly, which is why we decided to settle,” Lachlan Murdoch said at an investment conference this month.
The text also helped lead to the Murdochs’ decision to abruptly pull Carlson off the air. Their view had hardened that their top-rated star wasn’t worth all the downsides he brought with him.
Still pending is the Smartmatic suit. In April, Fox agreed to hand over additional internal documents relating to several executives, including the Murdochs and Dinh. In a statement reminiscent of Dinh’s early view of the Dominion case, the network said that Fox was protected by the First Amendment.
“We will be ready to defend this case surrounding extremely newsworthy events when it goes to trial, likely in 2025,” the statement said.
News
Lachlan Murdoch explains $1.2b settlement, says Fox News won’t change ‘successful strategy’ - 10th May 2023
Fox News paid $US787 million ($1.16 billion) to settle a recent lawsuit on its reporting after the 2020 election to avoid a divisive trial and lengthy appeals process, its parent company’s chief executive said.
Lachlan Murdoch, executive chairman and CEO of Fox Corp., also noted that a Delaware judge “severely limited” Fox’s defences against Dominion Voting Systems, which said the network defamed it by airing bogus charges of election fraud that it knew was untrue.
Fox Corp announced that it had lost $US50 million the previous three months, which it attributed to the lawsuit settlement. Murdoch, who answered questions from financial analysts, was speaking in public for the first time since the case ended and Fox fired its most popular anchor, Tucker Carlson. Carlson has just announced he is launching a new show on Twitter.
Murdoch said viewers, and investors, should expect no change in direction from Fox News.
“We made the business decision to resolve this dispute and avoid the acrimony of a divisive trial and multi-year appeal process, a decision clearly in the best interests of the company and its shareholders,” he said.
Fox still believes it was properly exercising its First Amendment rights to report on newsworthy fraud allegations made by former President Donald Trump, even though that defence was shot down in a pre-trial court ruling in the Dominion case, Murdoch said.
That’s important, since Murdoch said Fox intends to use the same defence against a similar lawsuit by another elections technology company, Smartmatic. That case is not expected to go to trial until at least 2025, he said.
Despite being asked directly about Carlson’s exit, Murdoch didn’t mention the former prime-time host’s name and referred to his reign obliquely. Fox has not explained why it cut ties with Carlson.
“There’s no change in programming strategy at Fox News,” he said. “It’s obviously a successful strategy. As always, we are adjusting our programming and our lineup and that’s what we continue to do.”
Although hurt by the Carlson exit, Fox News remains the leading cable news network.
Fox has lost viewers following Carlson’s firing. Last week’s substitute host, Lawrence Jones, reached between 1.28 million and 1.7 million last week in a time slot where Carlson usually drew around 3 million, the Nielsen company said.
Yet Fox has gained more than 40 new advertisers in that hour, the network said, confirming a report in Variety. Advertisers like Gillette, Scott’s Miracle Gro and Secret deodorant that had considered Carlson’s show a toxic environment have signed on.
(AP)
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Jesse Armstrong on the roots of Succession: ‘Would it have landed the same way without the mad bum-rush of Trump’s presidency?’ - 27th May 2023
It has been the TV drama of our time – a brutal, hilarious unpicking of how power works. As the series comes to an end, its creator looks back at its origin and the unholy trinity of men who helped inspire Logan Roy
My first vivid memory of the project that would develop into Succession was trying to get out of it. It was about 2008 and I was on location for the filming of Peep Show, the UK sitcom my longtime writing partner Sam Bain and I wrote together. Between that show and my work on The Thick of It and In the Loop, and a bunch of other things, I was feeling overcommitted. That particular day we were pretending a very normal field in Hertfordshire was a safari park. I sloped off from set and, hiding from imaginary lions, tried to elegantly step away from the project.
I failed. And in the following months as I wrote, slowly, I became certain the script was a dud. It was stodgy and odd. The original idea, a faux-documentary laying out Rupert Murdoch’s business secrets, with them delivered straight to camera, evolved as I worked into a sort of TV play, set at the media owner’s 80th birthday party. Channel 4 were supportive, but it was an odd form, this docudrama/TV-play, and difficult to make happen. Around 2011, after a read-through in London where John Hurt played Rupert, the project essentially died.
My US agent was the first person I recall suggesting a totally different approach. A fictional family, a multi-series US show. For five years or so, I dismissed the idea, certain that a portrayal of a fictional family would never have the power of a real one. Four works changed my mind: HBO’s excellent Robert Durst documentary, The Jinx; Sumner Redstone’s grimly business-focused autobiography, A Passion to Win; James B Stewart’s propulsive DisneyWar; and Tom Bower’s fascinating Robert Maxwell biography Maxwell: The Final Verdict. These turned the idea of doing a media-family drama without a singular real-life model from a terrible betrayal of reality into a tantalising chance to harvest all the best stories. Here was an opportunity to explore all the most fascinating family dynamics within a propitiously balanced fictional hybrid media conglomerate. I took a long, deep dive into rich-family and media-business research.
I talked about this, as-yet-unwritten, idea in half-ironised terms as ‘Festen-meets-Dallas’
When Sam and I decided to bring things to a close on Peep Show, I flew out to pitch this media show around LA. I had a clear idea of where I wanted to develop it, but my agent persuaded me appetites would be whetted if we had a number of potential homes. So I spent three days doing a round of pitch meetings where I talked about this as-yet-unwritten idea in half-ironised terms as “Festen-meets-Dallas”. No stars, Dogme 95 camerawork. Scared of driving on the five-lane highways, I bumped around town in the back of a Honda Civic while a nice young man from my US agent’s mailroom ferried me between rooms stocked with identical tiny bottles of water and executives of vastly varying degrees of interest.
Eventually, I got to HBO, the place I most wanted the show to land, home to The Sopranos and Six Feet Under. I knew they might be receptive. Frank Rich – once known as the “Butcher of Broadway” for his theatre criticism, but now an in-house consigliere – had championed my work there to the boss, Richard Plepler, and I’d previously developed a show with them. So, out the back of a French-style bistro on a three-cappuccino high, I pitched it to their head of drama and comedy, Casey Bloys.
Sometimes a pitch stretches thin and threadbare, the fabric renting as you go, the other party peeping grimly through the holes. Other times, the air thickens, and you can feel the atmosphere in the room turn oxygen-rich as the enthusiasm you are trying to project transforms into an enthusiasm you are actually feeling.
By the time I left LA, HBO had made an offer and Adam McKay, fresh from The Big Short, had said he would be interested in directing. I’d written another Succession forerunner, a script about the US political strategist Lee Atwater, for Adam and his producing partner Kevin Messick. It had been one of the few LA experiences I’d had where the excitement expressed at the start of the project sustained through the writing and attempts to get it made.
This was 2016 and, once back in the UK, I wrote the pilot through the spring and summer in a one-room flat I rented on Brixton Hill, south London, walking across Brockwell Park each morning, listening to podcasts and reading news about the Brexit referendum. Scotland had recently voted by a narrow majority to stay inside the UK and the abiding sense right before the Brexit vote was, yeah, change looms, it glistens, menacingly, promisingly, but it doesn’t happen. Not really. Really, everything stays the same.
But then it did happen. And across the Atlantic, the Trump campaign was igniting – even if initially his candidacy felt like a slightly amusing, slightly too-vivid flash in the pan. Into early autumn, in fact, all serious people were still explaining to one another that Trump couldn’t happen. Although I suppose, looking back, there was a notable lack of detail in terms of the mechanism by which he would be stopped.
I think a lot of the better films and TV shows I’ve been involved with have at their heart a quite simple impulse around which the more subtle layers are spun. In the Loop’s spark was anger at the Iraq war. Chris Morris’s Four Lions I think was driven by his gut feeling that something was very wrong with the way we understood jihadi terrorism in the UK. Peep Show was about oddball male friendship, perhaps even “masculinity”.
I guess the simple things at the heart of Succession ended up being Brexit and Trump. The way the UK press had primed the EU debate for decades. The way the US media’s conservative outriders prepared the way for Trump, hovered at the brink of support and then dived in. The British press of Rothermere, Maxwell, Murdoch and the Barclay brothers, and the US news environment of Fox and Breitbart.
The Sun doesn’t run the UK, nor does Fox entirely set the media agenda in the US, but it was hard not to feel, at the time the show was coming together, the particular impact of one man, of one family, on the lives of so many. Rightwing populism was on the march across the globe. But in the fine margins of the Brexit vote and Trump’s eventual electoral college victory, one couldn’t help but think about the influence of the years of anti-EU stories and comment in the UK press, the years of Fox dancing with its audience, sometimes leading, sometimes following, as the wine got stronger, the music madder. It was politically alarming and creatively appealing: to imagine the mixture of business imperatives and political instinct that exist within a media operation; to consider what happens when something as important as the flow of information in a democracy hits the reductive brutality of the profit calculation inside such a company. How those elements might rebound emotionally and psychologically inside a family as it considered the question of corporate succession.
For Logan Roy, Murdoch, Redstone and Maxwell were my holy trinity of models. But Conrad Black, Brian L Roberts of Comcast, Robert Mercer of Breitbart, Julian Sinclair Smith of Sinclair, Tiny Rowland, Rothermere, Beaverbrook and Hearst all fed in. The three central models were wildly different, of course: the self-made refugee Maxwell and the already-rich Murdoch, a scion of Australian journalistic royalty, both so different from the tough Boston lawyer Redstone who started with a couple of his father’s drive-in cinemas.
But they were connected by a strong interest in a few things: a refusal to think about mortality (Redstone and Murdoch both used to make the same joke about their succession plan: not dying); desire for control; manic deal-making energy; love of gossip and power-connection; a certain ruthlessness about hirings and firings. And most of all, an instinct for forward motion, with a notable lack of introspection.
Perhaps the best part of Redstone’s autobiography for a casual reader is the opening, where he recounts clinging by one hand to a hotel balcony through a fire. Despite suffering third-degree burns over half his body, years of rehabilitation, excruciatingly painful skin grafts, he says this event, after which he made all his biggest business plays, had no impact whatsoever on the trajectory of his life.
Whether due to all this grist, or the aligning of the political planets (in)auspiciously, the pilot came unnervingly easily. Getting names in a script to feel real can be hard for me – they’re a tell-tale sign of whether I’m living inside it. Kendall, Shiv, Roman, Connor. They all felt right straight off the bat. Their inspirations, I suppose, were the children of these magnates: three of the Maxwell kids, the ones closest to the business (the boys, Ian and Kevin) and to their father (Ghislaine). Brent and Shari Redstone, with whom Sumner played a tough and complicated game of bait-and-switch over CBS-Paramount succession. And the Murdoch children, Prudence, Lachlan, James, Elisabeth, Chloe and Grace.
But getting those names for the Roy children made them feel like their own individuals to me. It allowed me to pour in just what I wanted from the real world, fill each with all the faults they might have inherited, while giving me room to add some extra, just for them.
Greg and Tom came fast, too. Tom from two roots. One was thinking about the sort of lunks I’ve occasionally seen powerful women choose as partners. Plausible, manly men with big watches and a soothing affable manner. That mixed with the deadly courtier, a more 18th-century figure, minutely attuned to shifts in power and influence, an invisible deadly gas that occurs in certain confined places and rises to kill anyone unwise enough not to take precautions. A hanger-on sustained by some Fitzgeraldian illusions about the world, a sense that perhaps the rich really are different from us and a romantic ambition to make it in New York City.
Greg, I guess, was a distant relative of the sort of political adviser I had myself briefly been. Gormless, clueless, out of place and gauche. But not without an eye for a deal. And, I hope, a little more wheedling and insinuating than I ever was.
The scenes flowed. I put all research aside and followed my nose and wrote pretty much exactly what I wanted
The charge between these two semi-outsiders struck me from the start as toxic and comic. Tom, the interloper, is like an organism that has found a precarious but rewarding perch above some deep oceanic vent and adapted itself to conditions perfectly. He is not pleased at all to see a similar creature scuttling along hoping to share the same cramped evolutionary niche. That first half-bullying, half-provocative exchange they share in the outfield at a softball game in the pilot landed them right in the middle of a stew they’ve been cooking in ever since.
The scenes flowed. I had eaten a very large amount of research, but once I was writing I put it all aside and followed my nose and wrote pretty much exactly what I wanted. It felt funny but odd and broken-ended, fragmentary, abrupt, oblique and slightly brutal. When I emailed it off, I had the familiar feeling that Adam, Frank and HBO might email back to say not only was it not good, it wasn’t even actually, technically, a script. But their response was frighteningly positive. Almost as though the script was finished, after what was, I thought, a quick first draft. I think every other episode of Succession has gone to at least 30 drafts – usually 50. The pilot barely hit 15.
We had our read-through in New York on US election day 2016. Before we started, I made the sort of joke lots of people made that day, assuming the polls were right and Hillary Clinton was going to squeeze it. That night we gathered in Adam McKay’s apartment to watch the results roll in. Much later, I walked a long walk back from Soho to where I was staying near the United Nations looking at the electoral college numbers projected on to the Empire State Building.
We started filming the next day.
I still wonder whether Succession would have landed in the same way without the mad bum-rush of news and sensation Trump’s chaotic presidency provided. Trump wasn’t the firebombing of German civilians, and nor is Succession Slaughterhouse-Five, but I do sometimes think about Vonnegut saying no one in the world profited from the firebombing of Dresden, except himself.
This is an edited extract from Succession: The Complete Scripts – Seasons One, Two and Three (Faber & Faber), out now at £20 each. To support the Guardian and Observer, order your copies for £17.60 each from guardianbookshop.com.
The final episode of Succession airs in the UK on Sky Atlantic/Now on Monday. Jesse Armstrong donated the fee for this article to the Writers Guild of America strike assistance fund.
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LIV Golf announces new pay-per-view option - 26th May 2023
"The hope for LIV is to grow off the success first seen on YouTube in 2022, where the league attracted tournament audiences of several hundred-thousand views in the U.S. and abroad."
Going forward, LIV Golf Series events will be available via a pay-per-view option on YouTube.
The new deal was detailed by James Colgan of Golf.com.
“Less than six months after signing a media rights agreement with the CW, LIV announced Friday that it has created a new, pay-per-view broadcast option to run on YouTube,” Colgan reported. “The PPV broadcast will cost $3 per tournament day, LIV said in a release announcing the decision, and will run in addition to the league’s agreement with the CW.”
Colgan also detailed that “A LIV source indicated that the CW is aware of the decision to introduce a pay-per-view model, and that the decision does not violate any of the league’s preexisting broadcast agreements.”
“The hope for LIV is to grow off the success first seen on YouTube in 2022, where the league attracted tournament audiences of several hundred-thousand views in the U.S. and abroad. The league already has its own direct-to-consumer subscription platform, LIV Golf Plus, which the PPV channel will run counter to. LIV broadcasts will continue to be streamed for free on the CW app.”
This announcement comes less than two weeks after a rather embarrassing moment for the tour. One week before LIV’s Brooks Koepka triumphed at the PGA Championship, the Saudi-backed golf series was in Tulsa.
On one hand, it was a perfect showcase event for LIV. Two of its most high-profile players, Dustin Johnson and Cam Smith, went to a three-way playoff (along with Branden Grace). But most of the people watching did not get to see Johnson’s eventual triumph.
The CW, the league’s primary broadcast partner, went away from coverage in the vast majority of its markets, showing “regularly scheduled programming.” Jim Nantz was quick to make a joke at LIV’s expense on the matter at the PGA Championship. The CW also announced a change, saying that all events will be shown to their conclusions going forward.
[Golf.com]
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WWE Night Of Champions Reportedly Earned Highest Viewership Of Any Saudi Arabia Show - 31st May 2023
According to a report from Fightful Select, Saturday's Night of Champions PLE scored WWE the highest viewership out of any of the company's Saudi Arabia events since the partnership between the two began in 2013. The report states that Night of Champions brought in an 18% increase in viewership compared to last year's Crown Jewel event, and the company is reportedly quite happy with its holiday weekend results.
Night of Champions was headlined by Kevin Owens and Sami Zayn successfully defending the Undisputed WWE Tag Team Championship against Roman Reigns and Solo Sikoa of The Bloodline, with a major angle taking place on the show that saw The Usos turn on Reigns after more than a year of build-up and tension.This marks the second time a tag team match has served as the main event of a major WWE show in recent months. Additional matches on the show included Seth Rollins vs. AJ Styles to decide the first WWE World Heavyweight Champion, a singles match between Becky Lynch and Trish Stratus, and a Backlash rematch pitting Brock Lesnar against Cody Rhodes, among others.
To date, WWE has held nine PPVs and PLEs in Saudi Arabia, along with three house shows. Back in 2019, WWE announced that they had "expanded their partnership" with Saudi Arabia, and that they would be hosting two major events per year in the Middle Eastern nation through at least 2027. Though it hasn't been announced yet, WWE will likely return to Saudi Arabia for another Crown Jewel event later this year.
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Pat McAfee Comments On Empty Seats At AEW Double Or Nothing - 31st May 2023
All Elite Wrestling's Double or Nothing pay-per-view took place this past weekend at the T-Mobile Arena in Las Vegas, Nevada. During the event, Wrestlenomics' Brandon Thurston tweeted images of empty seats inside the venue. Wrestling Observer's Bryan Alvarez also posted a photo from his ringside position, which showed many unoccupied places behind Orange Cassidy after he retained the AEW International Championship in a Blackjack Battle Royal. Former "WWE SmackDown" commentator Pat McAfee has weighed in with his thoughts.
"Anytime you get a shot away from hard cam, you know what I mean, you can really see a lot of things," McAfee said on "The Pat McAfee Show." "AEW found out this weekend or whatever at one of their events, it's like three quarters of an arena completely empty. They don't want that photo out anywhere."
Ahead of the pay-per-view going live on Sunday night, WrestleTix revealed 10,229 tickets had been distributed for an 11,641 setup inside the T-Mobile Arena, leaving 1,412 tickets available. An Anarchy in the Arena match headlined the show, with Blackpool Combat Club's Bryan Danielson, Jon Moxley, reigning ROH World Champion Claudio Castagnoli, and Wheeler Yuta picking up the win in that bout against The Elite's Kenny Omega, Matt Jackson, Nick Jackson, and "Hangman" Adam Page.
AEW's next major standalone show, All In, which will take place on August 27 at Wembley Stadium in London, England, has currently sold over 65,000 tickets and has a gate of over $8 million. No matches have been announced for AEW's first event across the pond as of this writing. Ticket sales for All In have slowed following an initial surge.
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WWE-UFC merged company to be called ‘TKO Group Holdings’ - 16th May 2023
A name has emerged for the group.
Coming out of WrestleMania, it was announced by Endeavor that an agreement had been reached with WWE and the company would be merging with UFC to form a new sports and entertainment company.
The deal has not been formally finalized but a name for the merged group has been revealed. CNBC’s Alex Sherman and Mike Calia published a story and an Endeavor spokesperson confirmed to the outlet that the new group is going to be called ‘TKO Group Holdings’.
It will trade under the New York Stock Exchange as ‘TKO’.
The merger between WWE and UFC is being valued at $20 billion. Endeavor CEO Ari Emanuel will be the CEO of TKO Group and Vince McMahon is going to serve as Executive Chairman.
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Nick Khan Says WWE In Talks With International Cities For 2024 PLEs
It sounds as though WWE will continue expanding its PLEs into international markets next year. Speaking at the JP Morgan Global Technology, Media & Communications Conference, WWE CEO Nick Khan stated that the company was discussing the potential for additional overseas shows in 2024.
"We're in conversations now with a lot of international cities about doing 2024 shows there," Khan said. "Also, part of the intent is to match those up with our media rights, even if they're not up to over-deliver for incumbent partners who can then invite their partners in the international city to the event, and host them. It's good for our overall business." Khan's comments came as part of a conversation about countries offering subsidies to WWE for bringing shows there, as the company brings a great deal of revenue to the city for major events. Khan cited recent events in Puerto Rico as well as the Dallas, Texas area as examples.
Previous rumors pointed toward Australia as a potential location for a future international WWE PLE. However, it's unknown if negotiations with the country have progressed in the months since.
WWE has steadily ramped up its major international shows over the last five years, with the company holding several yearly events in Saudi Arabia, as well as last year's Clash at the Castle and the upcoming Money in the Bank both being held in the United Kingdom. It seems fans around the world should stay on the lookout for upcoming announcements regarding WWE's international schedule in 2024.
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“We Let People Go”: Months After $21.4 Billion UFC-WWE Deal, Endeavor CEO Recalls “Horrible” Time for Organization - 2nd June 2023
The year 2020 brought unprecedented challenges for individuals and organizations alike, and the UFC was no exception. The promotional frontman Dana White has reflected on those uncertain times and shared the struggles the organization faced in keeping things going. Despite the pandemic, White was determined to keep the show running and provide entertainment for fight fans worldwide. While the rest of the world was shut down, the UFC managed to organize consistent events, albeit on a smaller scale. However, this arduous journey was not without its fair share of hardships.
Ari Emanuel, the CEO of Endeavor, the parent company of the UFC and William Morris Endeavor talent agency, revealed the significant challenges they encountered during the COVID-19 pandemic. Even though Endeavor recently secured a massive $21.4 billion deal to acquire the WWE, during the COVID-19 days, the company found itself at rock bottom struggling to stay afloat.
When Covid-19 posed a threat to the UFC
In an interview on the “Freakonomics Radio” podcast, Emanuel shared how the pandemic affected the company financially. During the interview, podcast host Stephen Dubner asked Emanuel, “Did you think COVID might kill Endeavor?”. Reflecting on this, the 62-year-old CEO replied, “It was bad,” He continued, “I’d never had to fire that many people.”
Emanuel mentioned that the continuation of UFC fights during the pandemic played a crucial role in saving the company, accounting for approximately 70% of their revenue that year. Further talking about the struggles to keep the organization alive during the pandemic, the Endeavor CEO stated, “We had our ESPN deal. We then started making deals for writers. So we stored all the cash. We didn’t let anything out. We let people go, which was horrible, or furloughed them.”
Through the storm, Endeavor’s leadership team, led by Emanuel, proved to be the lighthouse that guided them to safer shores. The UFC’s resilience and the implementation of innovative strategies, such as the ‘Fight Island’ events, not only salvaged the company but also became a beacon of hope for other professional sports leagues.
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“Very, Very Easy for Jon Jones”: Ex-UFC Star Ruthlessly Shuts Down Tyson Fury Days After Boxer’s Callout of UFC Champ in Ugly Public Feud - 1st June 2023
The claim made by Joe Rogan that Tyson Fury would stand no chance against Jon Jones has sparked an intense and never-ending debate. Recently, another prominent figure from the UFC, the world of mixed martial arts, has jumped into this heated discussion. However, ‘The Gypsy King’ himself strongly opposed the take of the UFC commentator and didn’t hold back in expressing his views. In fact, he went as far as bashing Rogan and proudly proclaimed himself to be ‘the baddest man on the planet’.
As the back and forth continued between Fury and Rogan, UFC president Dana White has stepped in, proposing a potential fight between Fury and Jones. However, the WBC heavyweight champion firmly refused to step into the octagon, dismissing the idea altogether. This decision faced an immediate backlash from fans who had eagerly anticipated the materialization of this debate inside the fighting arena.
Despite the disappointment felt by fans, it becomes evident that the 34-year-old boxer has no intention of venturing into the octagon. On the contrary, a former UFC welterweight challenger believes that Fury would fare well in the realm of mixed martial arts. However, he warns that there may be unforeseen challenges along the way.
Tyson Fury will have a Jon Jones threat in MMA
During a recent interview, the former UFC fighter Dan Hardy shared his reflections on the latest happenings in the combat sports world, ranging from boxing to MMA. However, it was the Tyson Fury-Jon Jones debate that took center stage.
The 41-year-old Hardy began by heaping praise on ‘The Gypsy King’ for his potential in MMA, stating, “Tyson Fury doesn’t come from a boxing background. He comes from a fighting man background. Tyson Fury sees himself as a fighter first that boxes, and I think he looks at mixed martial arts and sees lots of ways he can capitalize on the changing of the rules.”
Continuing his analysis, Hardy mentioned Fury’s collaboration with Tom Aspinall and how he has showcased proficient elbows and knees in the videos shared with him. ‘The Outlaw’ confidently stated, “I feel like Tyson Fury would be really good if he crossed over to mixed martial arts. Of course, there’d be a lot for him to learn. The main issue would be, he’d be very, very easy for Jon Jones to take down. And I think that’s something that Tyson has not experienced and has not and has not really quite comprehended.”
Meanwhile, Jon Jones recently made a strong statement in his heavyweight debut, securing a first-round victory against Ciryl Gane at UFC 285 after returning from a three-year-long hiatus.
This certainly explains Dan Hardy’s warning to Tyson Fury. How do you think ‘The Gypsy King’ would fare in MMA?
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Dwayne Johnson to Return as Luke Hobbs in New ‘Fast and Furious’ Standalone Film - 7th June 2023
Dwayne Johnson is returning to the “Fast and Furious” universe with a new standalone film, reprising his franchise role as Luke Hobbs.
Universal Pictures announced the project on Thursday. Longtime “Fast and Furious” collaborator Chris Morgan wrote the untitled film’s script. Plot details were not available, though individuals familiar with the deal said the new movie will bridge between the events of the just-released “Fast X” and the upcoming “Fast X: Part II,” which is expected in 2025. Johnson just appeared as Hobbs, a diplomatic security service agent, in a credits scene for “Fast X.”
Johnson will produce the film with Dany Garcia and Hiram Garcia for their Seven Bucks Productions, along with Vin Diesel and Samantha Vincent via their One Race Films. Additional producers include Chris Morgan for his Chris Morgan Productions, Jeff Kirschenbaum for Roth/Kirschenbaum Films and Neal Moritz for Original Film.
Screenwriter Morgan wrote and produced “Fast and Furious Presents: Hobbs & Shaw” and “The Fate of the Furious.” He’s also scripted and executive produced the fifth, sixth and seventh entries in the franchise. Directed by Louis Leterrier, “Fast X” opened at No. 1 around the world in May with $320 million and became the second-biggest global opening of 2023.
Johnson announced Hobbs’ return with a video posted to social media with the caption: “Your reactions around the world to Hobbs’ return in ‘Fast X’ have blown us away. The next ‘Fast & Furious’ film you’ll see the legendary lawman in will be the Hobbs movie that will serve as a fresh, new chapter & set up for ‘Fast X: Part II.'”
“Last summer Vin Diesel and I put all the past behind us,” Johnson added. “We’ll lead with brotherhood and resolve – and always take care of the franchise, characters & fans that we love. I’ve built my career on an ‘audience first’ mentality and that will always serve as my north star.”
Johnson is repped by WME, lawyers Gang, Tyre, Ramer, Brown & Passman, Inc. and The Lede Company.
Seven Bucks has co-produced films like Disney’s “Jungle Cruise” and the DC Studios entires “Black Adam” and “DC League of Super-Pets.” Original series include NBC’s “Young Rock” and “The Titan Games.” Johnson will next produce and star in “Red One” at Amazon Studios and Disney’s live-action “Moana.”
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13 States Comment On Possibility Of Allowing Gambling On WWE Matches
In March 2023, CNBC reported that WWE was working toward legalizing gambling on wrestling matches, enlisting the services of accounting firm Ernst & Young, with Michigan, Colorado, and Indiana mentioned as the initial targets. As of now, betting on WWE matches is only available at offshore sportsbooks like BetOnline.ag, based out of Antigua, and Bovada, based out of Latvia. Betting on matches in America would open up new streams of revenue for WWE and add some mainstream legitimacy to the sports entertainment powerhouse.
Since that report broke, however, it's been nothing bad news for WWE in the gambling department. Dave Meltzer has reported that WWE's efforts aren't going well — Colorado denied talking to WWE and said that "By statute, wagers on events with fixed or predicted outcomes ... are strictly prohibited in Colorado." Indiana told Casino.org that it had "no interest in approving wagering on scripted events," and Michigan also denied any recent talks with WWE, while New Hampshire Lottery Commission executive director Charlie McIntyre deemed it "very unlikely" betting on WWE gets approved in New Hampshire.
In light of this, Wrestling Inc. reached out to multiple states about the possibility of legalized betting on WWE matches. Each gambling commission was asked 1) how likely WWE would be to succeed if they pitched gambling on matches to them, and 2) if there were any regulations, laws, or statutes that barred betting on something with predetermined outcomes. 13 states -– Arizona, Connecticut, Iowa, Maine, Maryland, Massachusetts, Montana, New Jersey, New Mexico, Ohio, Oregon, South Dakota, and Washington -– responded. While their responses varied slightly, overall, they paint a picture of increasingly fewer opportunities, and increasingly more obstacles, for legal gambling on WWE matches to get approved.
At least three states say they wouldn't allow gambling on WWE as a matter of policy, even if there are no explicit laws against it.
Kerry Hemphill, Manager of Sports Betting Product at the Oregon Lottery, made it clear that gambling on WWE wouldn't be allowed as a matter of policy in the Beaver State: "Although there is no law or statute that forbids it, Oregon Lottery sports betting policy is to not accept wagers on scripted events with predicted outcomes."
Seth Elkin, Assistant Director of Communications for Public Affairs for Maryland Lottery and Gaming, also told us his state had made a determination on the matter. "Maryland's sports wagering law and regulations prohibit forms of wagering that are contrary to public policy or unfair to bettors," he said. "We've determined that it is unfair to bettors, and therefore not in the public's interest, to accept wagers on sports entertainment events that have predetermined outcomes, like professional wrestling."
Meanwhile, a representative from the South Dakota Department of Revenue simply said, "WWE wrestling matches would not be eligible for sports wagering in South Dakota."
Iowa and Ohio say no to betting on predetermined events
Two more states said that predetermined events weren't permitted, but made a point to highlight policy and procedure. Brian J. Ohorilko, Administrator of the Iowa Racing and Gaming Commission, also shot down gambling on wrestling for the time being.
"Predetermined events are not permitted in the State of Iowa," he told Wrestling Inc. "Iowa law defines and permits professional sporting events and sports-related events; however, fixed or predetermined outcomes are not explicitly permitted. As such, and for other integrity concerns, the commission has not permitted predetermined events in any of the approved wagering markets."
Ohorilko also brought up the process that would be required for any kind of legalization: "From a practical standpoint, any request would need to come with a legal opinion as to how this would be permitted under Iowa law," he said. "It would need to go through legal review with consultation from the AG office. If legal review passes, the commission would still need to review policy and integrity concerns with respect to the activity having predetermined outcomes. Approval would be needed before this type of wagering activity could take place."
Ohio tells a similar story. Jessica Franks, Director of Communications for the Ohio Casino Control Commission, pointed us towards Rule 3775-11-01 of the Ohio Administrative Code — the process for adding to Ohio's catalog of wagers and events. She said the Commission's review of such requests includes, but is not limited to, the following criteria:
The quality of the governing body's documented integrity program.
The general availability of information related to the governing body.
The professional or skill level status of athletes.
The history of integrity related to events sanctioned by the governing body.
This already puts the WWE in shaky territory, but it's seemingly locked out for good with the following consideration: "Please note that the Commission will not approve requests for wagers/events involving 'Events which are pre-recorded or in which the outcome has been otherwise previously determined.'"
Arizona and Connecticut have laws against betting on fixed outcomes
At least two states have laws in place that would ban gambling on WWE matches.
Max Hartgraves, Public Information Officer at the Arizona Department of Gaming, provided a straightforward statement: "Arizona statute prohibits gambling on fixed events."
Meanwhile, when asked how likely WWE would be to garner approval for gambling on matches, Kaitlyn Krasselt, Communications Director at Connecticut Department of Consumer Protections, said "I cannot speculate on that." That said, she did inform Wrestling Inc. about state regulations on gambling: "Connecticut law only allows wagering on sporting or athletic events. WWE is sports entertainment. The 'matches' are predetermined by the company and are scripted. There is no regulation body for professional wrestling, and WWE is one of several companies that offers this type of entertainment. With a predetermined outcome, this would not be considered a sport. It is considered entertainment. Wagering on the Oscars, for example, is also not permitted in Connecticut."
That last part is significant, since CNBC's report mentioned that WWE executives were using Oscar betting as an example for regulators.
Maine and Montana agree with most of their colleagues
Two states specifically cited the statements from Colorado, Indiana, Michigan, and New Hampshire in their responses. After hearing that four other states had expressed skepticism over betting on WWE, Maine Gambling Control Unit Executive Director Milton Champion said, "On the surface, without looking into the matter, I would concur with my colleagues. Operators will submit with their application events that they want to take wagers on, and I shall approve them."
Daniel Iverson, Content Manager for the Montana Lottery, said something similar. "Montana does not intend to add WWE markets, for the same reasons our counterparts cited," he advised, before directing any questions on state law to the Montana Department of Justice Gambling Control Division.
New Jersey and Massachusetts punted, for now
Two states we contacted declined to comment on the matter, not wanting to address issues that haven't come before them yet. Thomas Mills, Communications Division Chief of the Massachusetts Gaming Commission, said, "I appreciate your question, but am unable to speculate on a hypothetical action the Commission may or may not take."
Dan Prochilo, Public Information Officer at the New Jersey Attorney General's Office, responded that "The Division of Gaming Enforcement (DGE) cannot comment on any hypothetical discussion with an operator or league about future sports betting opportunities." He added that "In New Jersey, an entity seeking permission for a contest to be authorized for wagering on a sports event is required to submit its proposal to DGE for evaluation and approval pursuant to state law and regulations."
Prochilo also provided the state's legal definition of a "sports event" for the purposes of gambling. Notably, it includes the phrase "A 'sports event' shall include any live competition or talent contest, including awards competitions[.]"
New Jersey and Massachusetts are two of the only states that allow betting on the Oscars, with New Jersey okaying it in 2019 (the first state to do so) and Massachusetts greenlighting it in 2023. It's unknown if WWE will approach either state or how each state would respond, but at bare minimum, WWE's argument to treat wrestling like the Oscars for betting purposes might carry some weight.
Washington and New Mexico illustrate the challenges of Tribal gaming
Washington is unique among the states who responded to us, in that sports wagering is only available on Tribal lands yet still regulated by the state. Sports wagering was legalized, subject to terms of Tribal/State Compacts, on Tribal lands in 2020. All wagering, even online betting, must take place on Tribal lands, and each casino decides bets within certain limitations. The Angel of the Winds Casino and Resort and the ilani Casino Resort, for example, don't 100% overlap on sports offered for betting.
But WWE, or any wrestling, won't be joining those offering under current rules and regulations. Dan Wegenast, Agent In Charge for the Tribal Gaming Unit of the Washington State Gambling Commission, pointed Wrestling Inc. towards the Tribal/State Compacts for sports wagering. He also stated that "Washington State law and the Tribal/State Compacts for sports wagering ... prohibit wagers on events with known outcomes."
To further illustrate the complications of garnering approval for gaming on Tribal lands, a representative from the New Mexican Gaming Control Board told Wrestling Inc. that sports betting is illegal in their state, but legal with some Tribes. That said, New Mexico does not regulate Tribal gaming, meaning that approval would likely have to be worked out with each Tribe individually.
There are other obstacles, too
It's worth noting that gambling laws are constantly changing. Many states without gambling –- such as North Carolina -– have spent years hammering out legislation that would approve gambling off Tribal lands. Additionally, for states with legalized gambling, internal policies are not inherently laws, and can be subject to change under the right circumstances.
That said, even if WWE manages to get gambling on matches approved anywhere, that's only one part of the battle: They still need casinos and/or sportsbooks to be willing to accept wagers at all, and there's resistance in this field, as well, as demonstrated in subsequent coverage from CNBC. FanDuel deems it unlikely that they'd ever accept bets on WWE, noting that the Academy Awards –- which held once per year -– are vastly different than dealing with WWE's weekly programming. Additionally, when BetCEO Adam Greenblatt was asked if he had any interesting in accepting bets on WWE, he responded "NFW."
Between the overwhelming majority opinions of the 13 states who responded to Wrestling Inc., the states that have already responded, and the reluctance of sportsbooks to include anything that looks less than credible, WWE faces an increasingly uphill battle if they want to make betting on wrestling matches legal anywhere in the United States.
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